Microsoft has announced that it will buy Nokia’s mobile phone business for $7.2 billion.
Nokia phones already run the Windows 8 operating system through a business partnership between the two companies, so this isn’t about to expand the universe of phones running it.
All this means is that phones almost no one wants will be running the operating system almost no one uses or develops apps to run on indefinitely instead of subject to an agreement that could be terminated. Brilliant!
Let’s see how long it takes Microsoft to recoup their $7.2 billion by earning $40 per phone instead of $10 per phone the way they do now.
Microsoft has never been an innovator. Windows was a copycat of the early Apple operating system. Office was a copycat of other programs that came before it. What they once were good at was marketing their inferior products so the general public would buy them up. That is no longer the case. They waited too long to copy the smart phone / tablet market and all the marketing in the world can’t compensate for software and hardware products that don’t work as well as their competitors now that people have gotten a taste of the rest.
If Microsoft was smart, they would look at what they do best and concentrate on those areas: Microsoft Office and XBox. Instead, they make a $7.2 billion mistake that only succeeds in merging two tech dinosaurs as they sink in a tar pit. Good luck on trying to get out of it…