Are You Ready For Some Bi-County Parkway Ads?

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So there I was, watching an exciting Monday Night Football game this week on ESPN between the New England Patriots and Carolina Panthers (don’t even get me started on that bizarre ending), when the local ads run by Verizon FiOS came on.  Imagine my surprise when I saw several ads during the second half of the game touting the Bi-County Parkway and how it is the best thing since the introduction of the horseless carriage!  It will reduce congestion!  It will be economically beneficial!  It slices, it dices, it even juliennes fries!

Granted, buying ad time on local cable TV is much cheaper than buying a national ad, but there is still a cost component to consider as certain channels and certain programs usually demand premium pricing.

How does MNF compare to other programs?  Well, fortunately, we’ve got ratings that tell us.

Last night’s Monday Night Football telecast – a Carolina Panthers’ 24-20 victory over the New England Patriots – helped ESPN win the night among all networks (broadcast or cable) among households and viewers as well as in all key male and adult demos. The MNF game ranked as the top telecast of the night across cable and broadcast in those same categories.

The Patriots-Panthers telecast earned a 9.9 US rating, representing an average of 11,480,000 households and 15,772,000 viewers (P2+), according to Nielsen. Coverage peaked from 11:15-11:30 p.m. with a 11.6 US rating.

Those are HUGE numbers. Let me repeat this:

helped ESPN win the night among all networks (broadcast or cable) among households and viewers as well as in all key male and adult demos.

So, just how much is VDOT paying to produce and air these TV ads advocating for the Bi-County Parkway?  I have a feeling that when the answer is uncovered people will be even more angry over this than they are now.


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